uHelp Ad Campaign

This project involved the creation of a brand and advertising strategy. With the strategy an ad was composed to reach the target audience with special consideration given to the rhetorical situation, contextual distribution, cultural production, and critical consumption. The resulting non-profit
uHelp is an organization that exists to unite University students and their surrounding communities
to aid refugees through volunteer work and donations. The final product was unveiled this week in
a multi-media presentation and received very positive feedback.