12.21.2009

Systems Design

This project consisted of the design of six distinct compositions using a grid system and letterforms to
unify all sides. The result is a system of designs where transition points make it possible for sides to
work together in multiple patterns.



















11.28.2009

Book Design

This book uses a combination of found text, self-authored text, and self generated photography and imagery, and communicates the concept of aging and memory loss. The design was bound by hand
and is shown below.







uHelp Ad Campaign

This project involved the creation of a brand and advertising strategy. With the strategy an ad was composed to reach the target audience with special consideration given to the rhetorical situation, contextual distribution, cultural production, and critical consumption. The resulting non-profit
uHelp is an organization that exists to unite University students and their surrounding communities
to aid refugees through volunteer work and donations. The final product was unveiled this week in
a multi-media presentation and received very positive feedback.